Fulfillment centers

Start in China. Move inventory closer when it makes sense.

Use Shenzhen as your global fulfillment hub, then place inventory in regional markets as your brand and order volume grow.

One network. Different ways to fulfill.

Silk Road runs one global fulfillment network with a China fulfillment center at the middle of it. Where a product actually sits is a decision we make with you, product by product, as demand takes shape.

Find the right setup
Primary hub

Shenzhen, China

Receiving, storage, picking, packing and worldwide dispatch, run out of one ecommerce warehouse in China and sitting next to where your product is made.

United Stateswhen volume justifies it
Europewhen volume justifies it
Australiawhen volume justifies it

One 3PL warehouse in Shenzhen carries the catalogue. Regional fulfillment centers only hold what has earned a place there. Nothing moves abroad because a warehouse needs filling.

The network

Your inventory strategy should follow your business

Not every SKU belongs in every country. A growing fashion brand may be better off keeping new collections and slower-moving inventory close to production in China. A proven bestseller may make more sense closer to customers in the US, Europe or Australia.

See what happens inside the warehouse →

Keep it close to production

Shenzhen fulfillment center
New collectionsdemand not proven yet
Seasonal dropsshort selling window
Slow moversnot worth regional space
Long-tail sizes and coloursdepth beats distance

Move it closer to customers

Regional fulfillment centers
Proven bestsellersdemand you can forecast
Core repeat itemssteady weekly volume
Your largest marketfaster domestic delivery

We build the fulfillment model around the product and the demand — not around how many warehouses we can sell you.

Shenzhen

The Shenzhen fulfillment center is the heart of Silk Road

Close to factories, packaging suppliers, logistics channels and one of the deepest ecommerce supply chains in the world.

For brands manufacturing in China, this keeps fulfillment close to the source. Production, quality control and dispatch sit inside the same supply chain instead of three different countries, so the handoffs between them are ours to manage rather than yours to chase.

It is also the cheapest place to hold depth. Carrying every size and colour is affordable here in a way it rarely is once the same inventory is split across several regional warehouses.

FactoriesPackaging suppliersLogistics channelsDeep ecommerce supply chain
Use Shenzhen forPrimary hub
  • Inventory receiving
  • Ecommerce fulfillment
  • Fashion handling
  • Quality control
  • Kitting and packaging
  • Inventory management
  • Global direct shipping
Global network

Regional fulfillment when the numbers justify it

As order volume becomes predictable, selected inventory can move closer to your largest markets through our global fulfillment network. You do not have to move all of it, and you do not have to move it yet.

US

US fulfillment center

Use US fulfillment for established demand, local inventory and faster domestic distribution.

When demand is established
EU

Europe fulfillment center

Place selected inventory closer to European customers when regional volume makes local stocking worthwhile.

When regional volume holds
AU

Australia fulfillment center

Support established Australian demand without moving your entire inventory strategy into one market.

When the market earns it
Work with us

Put inventory where it works hardest.

China, regional fulfillment, or a mix of both. We’ll help you build the setup around your actual demand.

Plan my fulfillment